IMG Models Haute couture SS20

Visual Identity & Branding (2019)

This visual identity was inspired by the visual codes of fashion magazines. I designed a magazine-style portfolio with detachable casting cards — each page acting as a cover, spotlighting one model from the agency. On the back, I used inverted colors to evoke a “behind-the-scenes” feel.
To add a playful twist, we included logo and illustration stickers throughout the publication.




Services :

---

Visual Identity
Art Direction
Instagram content
Logotype 
Stickers
Casting Cards layout (magazine)