IMG Models Haute couture SS 20


Branding (2019)

This Branding was designed to reuse the codes of fashion magazines. So I created a fashion magazine with detachable casting cards. Every page is a cover with one model of the agency. For the colors I chose to work with reversed colors for the back of the cards to show the behind the scenes. And to make it funnier we made stickers for the logo and some illustrations.


Magazine Layout & Casting cards︎


Logotype ︎