IMG Models Men AW 19
Branding (2018)
This branding is built around the idea of recreating a vintage VHS experience. I designed elongated, colorful cards inspired by 90s graphic aesthetics and bold typography. For the packaging, I recreated a VHS-style box in printed cardboard. Allowing the casting cards to be pulled out just like a tape from its case.
Services :
Visual Identity
Art Direction
Instagram content
Logotype
Packaging
Casting Cards layout



