Men AW19
This branding is built around the idea of recreating a vintage VHS experience. I designed elongated, colorful cards inspired by 90s graphic aesthetics and bold typography. For the packaging, I recreated a VHS-style box in printed cardboard. Allowing the casting cards to be pulled out just like a tape from its case.
Women SS20
This visual identity revolves around the idea of creating flowers around the true flowers. The models themselves. I designed floral shapes using cut-out magazine collages to build a surreal canvas inspired by Magritte’s style. For the packaging, we created a fresh, geometric tote bag specially designed to carry and send the casting cards.
Men FW20
This visual identity concept inspired by the geometry of sports fields and the energy of movement. Lines are deconstructed and reimagined to create a vibrant, graphic universe. Typography follows the same logic (mixing styles to reflect motion and disruption).
For the packaging, I designed a box that’s both easy to ship and easy to open. Made from cardboard and screen-printed, it reflects an eco-conscious approach. I added hiking cords to bring in pops of color and reinforce the sporty theme.
Couture SS20
For IMG Models’ Couture SS20 collection, I designed a fashion magazine with detachable pages, each becoming a casting card with the model’s photographs and information. The concept explores two sides of the same person — “good side” and “bad side” — through contrasting colours and positive and negative imagery, revealing different facets of each model’s personality.
IMG Models
Visual identities, packaging and casting cards for IMG Models’ Paris Fashion Week collections.
Three graphic universes developed for Men AW19, Women SS20 and Men FW20, combining typography, illustration and printed objects.
Services
Visual identity
Art direction
Logotype
Packaging
Casting cards layout
Collage illustration